DATA ON 'E-COMMERCE IN EUROPE
DATA BOCCONI
electronic piggy banks, Pos virtual instruments for payment in two clicks, do-it-yourself stores, shopping commercial immersive, intuitive search and ranking of results, loyalty programs, anti-fraud systems. To observe the range of services for e-commerce that has been put on display last NetComm Forum (the consortium of Italian operators in the sector), seems there really are few excuses for companies that have not yet decided to land on the network.
Yet, compared to other European countries (France and Britain in particular), on the demand side the electronic commerce continues to grow slowly in Italy, distrust between consumers and the supply chain to say the least cumbersome. Certainly, in recent years has increased the confidence of users who have had experience of shopping online, but is very hard to break the psychological barrier of one who has not yet been approached. A situation well synthesizer effective slogan of the Forum this year: "E-commerce: if you know you love him, you avoid it if you do not know."
ITALIAN SCENARIO
to cross the research data NETCOMM-GfK Eurisko, which was widespread during the two days, the number of online shoppers in Italy is still rather low, with over 18 million Internet users in the last three months, only 16 % (2.7 million) to buy goods online. The scenario becomes more comforting if we consider the long-term data on 4.5 million customers last year.
However, reading deeper into the data, shows that there is a fair amount of people prepared to repeat the purchase. According to the poll Eurisko, 100% of online consumers express an opinion on the experience from good to great purchase online and in 90% of cases are willing to repeat it. The hard core of buyers is concentrated among heavy users (those who use the network intensively), while the favorite sectors are travel, electronics and auctions.
ample space at the Forum to the latest news from the industry. E-Bay presented the details of the new platform by June that will be launched in Italy. CartaSi announced the expansion of mobile payment services and the launch of the Village, a virtual megastore made available to all trading partners.
Luca Cassina PayPal has instead highlighted the excellent performance of the service in Italy, with 6,000 partners and more than 2 million accounts opened, ranking as the payment method that's used in the Bel Paese. All this just two years after its launch in our country, a sign that the security and ease of payment are two excellent food for the journey to bring more customers online.
Online shopping is definitely saves time and often money. At least most casual Internet users, those who can sniff out the deal ol'inganno, or know where to find what they need and are not satisfied with the first result of their research. Here's why the
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