ELECTRONIC COMMERCE: THE ITALIAN ON-LINE
uan According to research conducted by the EIAA (European Advertising Intersactive Assosiation)
178 million Europeans are EVERY WEEK online 20 MILLION are Italians, 55%
to navigate every day, the 39% Italians;
Italian The average of weekly hours spent on-line 'of 15 hours and 49% of users communicate via social networks.
It turns out that: 73%
the European Internet uses the Internet mainly to stay in touch with friends and relatives
;
the 45% have booked a holiday or a trip organized;
the has 46% said that the Internet offers a wider choice of goods and services and so
allows better management of their finances;
The age range of active users is between 25 and 34 years.
It also appears that from 20o4 to 2007 SEARCH FOR PRODUCTS ON-LINE increased by 20%, but PURCHASE ON-LINE PRODUCT TRIED and ' increased by 110%!
consequence of an ever-growing confidence nell'Ecommerce!
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