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ECOMMERCE SURVEY CONDUCTED BY PAYPAL

SULL'ECOMMERCE SURVEY CONDUCTED BY PAYPAL

This survey which placed some findings from Paypal-promoted and developed by DOXA-
was conducted to assess the prevalence of 'ecommerce
use in small and medium Italian enterprises (SMEs)
as an aid to your company.

appears that 25% of companies have a website
but only 14% of them then use them as an online store.

65% of companies that are online use the Internet for advertising purposes only as a showcase for your company and
\\ 0 brand.
while 86% of them considers that the e-commerce is a commercial channel that allows
also expand its business internationally

This is 25% above, the web has generated:
improved image of their products (78%)
business development at a national level (37%)
increase in sales (37%)
new customers (28%)

From that 14% of the above, it appears that the site was activated last year

26% of companies not yet on the Internet, said he wanted to create a website by the end current year (2008)

The highest number of companies online are those of the sectors:
- services and tertiary sector (34%)
- industry and wholesale trade (27%)
- professionals (24% )
- retail trade (21%)

The main difficulties that these companies that are already on the Web are found are:
- lack of time
- difficulty in gathering all the information needed to create the site content
- the lack of support and incentives from the government (54%)

preferred payment methods for companies on line are yet to be "traditional"
- bank and money in the first place
- credit cards in the second
- prepaid cards in third place
- Paypal fourth


You can find more information about e-commerce data and online sales on the forum:

FORUM DROPSHIPITALIA

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