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ECOMMERCE SURVEY CONDUCTED BY PAYPAL

SULL'ECOMMERCE SURVEY CONDUCTED BY PAYPAL

This survey which placed some findings from Paypal-promoted and developed by DOXA-
was conducted to assess the prevalence of 'ecommerce
use in small and medium Italian enterprises (SMEs)
as an aid to your company.

appears that 25% of companies have a website
but only 14% of them then use them as an online store.

65% of companies that are online use the Internet for advertising purposes only as a showcase for your company and
\\ 0 brand.
while 86% of them considers that the e-commerce is a commercial channel that allows
also expand its business internationally

This is 25% above, the web has generated:
improved image of their products (78%)
business development at a national level (37%)
increase in sales (37%)
new customers (28%)

From that 14% of the above, it appears that the site was activated last year

26% of companies not yet on the Internet, said he wanted to create a website by the end current year (2008)

The highest number of companies online are those of the sectors:
- services and tertiary sector (34%)
- industry and wholesale trade (27%)
- professionals (24% )
- retail trade (21%)

The main difficulties that these companies that are already on the Web are found are:
- lack of time
- difficulty in gathering all the information needed to create the site content
- the lack of support and incentives from the government (54%)

preferred payment methods for companies on line are yet to be "traditional"
- bank and money in the first place
- credit cards in the second
- prepaid cards in third place
- Paypal fourth


You can find more information about e-commerce data and online sales on the forum:

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ELECTRONIC COMMERCE: THE ITALIAN ON-LINE FORUM

ELECTRONIC COMMERCE: THE ITALIAN ON-LINE

uan According to research conducted by the EIAA (European Advertising Intersactive Assosiation)
178 million Europeans are EVERY WEEK online 20 MILLION are Italians, 55%
to navigate every day, the 39% Italians;

Italian The average of weekly hours spent on-line 'of 15 hours and 49% of users communicate via social networks.

It turns out that: 73%
the European Internet uses the Internet mainly to stay in touch with friends and relatives
;
the 45% have booked a holiday or a trip organized;
the has 46% said that the Internet offers a wider choice of goods and services and so
allows better management of their finances;

The age range of active users is between 25 and 34 years.

It also appears that from 20o4 to 2007 SEARCH FOR PRODUCTS ON-LINE increased by 20%, but PURCHASE ON-LINE PRODUCT TRIED and ' increased by 110%!

consequence of an ever-growing confidence nell'Ecommerce!